000 02312nam a22002177a 4500
005 20241129121930.0
008 241129b |||||||| |||| 00| 0 eng d
020 _a9781032312736
082 _a658.45
_bPOP
100 _aPope, Adam R
_918443
245 _aSustainable crowdfunding:
_bresearch-based analysis for communication campaigns
260 _bRoutledge
_aNew York
_c2023
300 _axiii, 201 p.
365 _aGBP
_b36.99
500 _aTable of content: Introduction 1. Defining Crowdfunding 2. Crowdfunding as Experience Architecture 3. Assessing Platforms 4. Planning and Running a Campaign 5. Discrete Campaigns 6. Interconnected Campaigns 7. Sustaining Crowdfunding [https://www.routledge.com/Sustainable-Crowdfunding-Research-Based-Analysis-for-Communication-Campaigns/Pope/p/book/9781032312736]
520 _aThis book analyzes the communication and writing strategies necessary to craft and maintain ongoing crowdfunding campaigns to support businesses, nonprofits, artists, and others. Drawing on theory from technical communication and user experience, as well as mixed methods research, and text mining, this book takes an evidence-based approach to understanding the successes and failures of crowdfunding campaigns. It examines campaigns across a range of platforms, including Kickstarter, GoFundMe, IndieGoGo, and Patreon. The book breaks down successful exemplar campaigns that have proven long-term success to show what has worked and why, giving readers a solid foundation to research and create a campaign of their own. Sustainable Crowdfunding serves as a supplemental text for courses in technical and professional communication, user experience, communication research methods, and digital marketing, and will be of interest to both communication scholars and advanced crowdfunding professionals. Online interactive tools for qualitative and quantitative analysis are available at https://rhetoricaldata.com. A stop word appendix for the book can be accessed at www.routledge.com/9781032312736 (https://www.routledge.com/Sustainable-Crowdfunding-Research-Based-Analysis-for-Communication-Campaigns/Pope/p/book/9781032312736)
650 _aBusiness communication
650 _aBusiness writing
650 _aCrowdfunding
_918918
942 _cBK
_2ddc
999 _c7906
_d7906