000			01699nam a22001817a 4500
005			20241118145423.0
008			241118b |||||||| |||| 00| 0 eng d
020			_a9780143461623
082			_a428 _bBOR
100			_aBorah, Abhishek _918370
245			_aMine your language: _binfluence, engage, predict
260			_bPenguin Random House India Pvt. Ltd. _aHaryana _c2024
300			_axxvii, 417 p.
365			_aINR _b599.00
520			_aToday, firms have many language-based decisions to make—from the brand name to the language of their annual reports to what they should or shouldn’t say on social media. Moreover, consumers leave a goldmine of information via their words expressing their likes, dislikes, perceptions and attitudes. What the firm communicates and what consumers say have an impact on consumer attitudes, satisfaction, loyalty, and ultimately, on a firm’s sales, market share and profits. In this book, Abhishek Borah meticulously and marvellously showcases the influence of language on business. Through examples ranging from Toyota to Tesla and Metallica to Mahatma Gandhi, you will read about how to improvise on social media, how changing the use of simple pronouns like ‘we’ and ‘you’ can affect a firm’s bottom line, how to spot a fake review online and much more. So whether you are just inquisitive about the role of language in affecting consumer and company behaviour or a student wondering about the utility of language analysis in understanding them, Mine Your Language will teach you to use language to influence, engage and predict! (https://www.penguin.co.in/book/mine-your-language/)
650			_aLanguage _918688
942			_cBK _2ddc
999			_c7815 _d7815