000			03790nam a22002177a 4500
005			20241203125210.0
008			241203b |||||||| |||| 00| 0 eng d
020			_a9781119884217
082			_a658.812 _bGAG
100			_aGage, Marty _919270
245			_aUser experience research: _bdiscover what customers really want
260			_bJohn Wiley & Sons, Inc _aHoboken _c2022
300			_a269 p.
365			_aUSD _b34.95
500			_aTable of content: Introduction The Design Thinking Process 10 The Six Key Principles for 12 Successful User Research 14 How to Use This Book Making Experiences Actionable 1 A User-Driven Perspective on Design Thinking 18 Defining Value: What People Really Want 20 Ideal Experience Research 22 Choosing a Research Approach 2 Define Your Research Objectives 40 Select a Research Approach 44 Consider the End Deliverable 52 Finding Your Target User 3 Identify Participation Criteria 62 Create a Screener 64 Find Your Participants 68 Having Effective Conversations Conducting Research 4 Formulate Your Questions 76 Create a Discussion Guide 80 Conduct Interviews 84 Capturing Clear Data 5 Structure Your Data 98 Use a Spreadsheet Tool 104 Take Good Notes 106 Describing Experiences With Stimuli 6 Understand the Applications of Collaging 114 Prepare Collage Exercises 118 Conduct Collage Exercises 142 Understanding the Situations of Use 7 Approaches to Contextual Inquiry 160 Know Your Documentation Options 164 Conduct an Efficient & Effective Inquiry 170 Conducting Research 8 Prepare for the Study 182 Finalize Your Setup 184 Solidify the Approach 188 Finding the Big Ideas 9 Code the Data 196 Identify Themes 206 Synthesize Themes 216 Telling the Story of the Future 10 Model Experiences 228 Design Sourcebooks 236 Create Storyboards 244 Appendix 252 Index 260 [https://www.wiley.com/en-in/User+Experience+Research%3A+Discover+What+Customers+Really+Want-p-9781119884217#tableofcontents-section]
520			_aThe Fuzzy Front End Gets Demystified in This Next-Generation User Research Guide The first phase of the design thinking process is arguably the most crucial, as this is when human insights are leveraged to define value for customers.  Yet this so-called "empathize" phase is often deemed optional or is executed poorly. This degrades the entire innovation process that follows by permitting preexisting biases and guesswork that make value creation a precarious bet. In User Experience Research: Discover What Customers Really Want, a human factors psychologist and an industrial designer have devised a foolproof first phase that addresses the shortcomings of the design thinking process. Based on their forty years of generative research experience in multiple industries, this is the definitive guide to user experience research. This repeatable approach is grounded in six key principles that connects users’ desired emotional states to an actionable articulation of an experience. It also provides guidance on creating ideal experience frameworks that communicate clearly with all stakeholders, from business leaders to design practitioners. User Experience Research: Discover What Customers Really Want  is an indispensable, fully illustrated, step-by-step manual for anyone seeking a more predictable pathway to the design of new or improved experiences that users truly desire and would find valuable. (https://www.wiley.com/en-in/User+Experience+Research%3A+Discover+What+Customers+Really+Want-p-9781119884231)
650			_aConsumer satisfaction
650			_aCustomer services
700			_aMurrell, Spencer _919271
942			_cBK _2ddc
999			_c7679 _d7679