000			02590nam a22002297a 4500
005			20241203202143.0
008			241203b |||||||| |||| 00| 0 eng d
020			_a9783110762419
082			_a658.400113 _bRON
100			_aRonteau, Sebastien _919265
245			_aDigital business models: _bthe new value creation and capture mechanisms of the 21st century
260			_bDe Gruyter _aBerlin _c2023
300			_axiii, 182 p.
365			_aEUR _b44.95
520			_aA business model basically describes the way a company makes money. Yet, often we use digital services for free (e.g. Facebook, Google or WhatsApp) or for what seems to be a relatively minor price (e.g. Blablacar, Airbnb, and Amazon). Digital business models are different to traditional business models. Digital Business Models explains the key challenges and characteristics of the various business models that are used by digital businesses. These companies can be a source of inspiration for traditional bricks-and-mortar companies that aim to go digital and/or revamp their traditional business model. Most businesses rely on some form of digital technology for their marketing communication, customer relationship management, supply chain or distribution, yet digital transformation entails a complete reassessment of the way value is created and captured. Digital Business Models details the successful customer acquisition tactics and the development of business ecosystems by digital players. Using the relevant academic and managerial body of knowledge, the authors define the concepts, describe the various ways digital businesses create and capture value and propose some useful tools for managers to analyse a situation, formulate or implement a strategy. Different digital business types are evaluated, such as multisided platforms, digital merchants, subscription-based model, freemium, social media and sharing economy. Each chapter is illustrated with several examples and the appendix comprises four full-length case studies. Identifies and analyses the key value drivers in a digital economy Develops effective new digital business models Applies digital business model principles to revamp traditional business model (https://www.degruyter.com/document/doi/10.1515/9783110762556/html?lang=en&srsltid=AfmBOorX7vyjLXq3sa7-EK75-MdzswAa2rlDJmhKmkskVtx-zR6KTChV)
650			_aBusiness enterprises--Data processing _919266
650			_aInternet marketing
700			_aMuzellec, Laurent _919267
700			_aSaxena, Deepak _919285
700			_aTrabucchi, Daniel _919286
942			_cBK _2ddc
999			_c7658 _d7658