000			02549nam a22002177a 4500
005			20241125154346.0
008			241124b |||||||| |||| 00| 0 eng d
020			_a9781032293271
082			_a658.45 _bLAY
100			_aLayton, Richard A. _918189
245			_aCutting the cost of confusion: _beliminate the high price of failure to communicate
260			_bRoutledge _aNew York _c2024
300			_ax, 161 p.
365			_aGBP _b31.99
500			_aTable of content: 1. Introduction. 2. The Cost of Confusing Customers. 3. The Cost of Confusing Employees. 4. The Cost of Confusing Citizens. 5. Confusion As Strategy. 6. Deadly Confusion. 7. Cutting the Cost: A Methodology. 8. Application and Case Studies. 9. Conversation with a Change Agent. 10. Resources. 11. About the Author. 12. Index [https://www.routledge.com/Cutting-the-Cost-of-Confusion-Eliminate-the-High-Price-of-Failure-to-Communicate/Layton/p/book/9781032293271?srsltid=AfmBOooZm4sYpFX9uki8NVx_L3fVEm4WQ32ezsK0jnFXd2OFk445Bh5t]
520			_aConfusion is more than just another daily inconvenience, though its impacts are often hidden in metrics such as market share, productivity, and ROI. This book shows how to identify and eliminate the Cost of Confusion in workplaces, marketplaces, and communities. Cutting that cost demands the ability to distill, integrate, and synthesize ever more complex information from a broad range of perspectives and disciplines. Any gaps in understanding can and do negatively impact performance. Based on Richard Layton’s 20 years of experience helping organizations to be heard and understood, this book offers a powerful universal lens to view the costly impacts of confusion, and provides a framework to identify and manage the risk of failure to communicate with a range of stakeholders and audiences – and save millions of dollars in the process. Decision-makers, practitioners, and students in marketing and advertising, organizational development, knowledge management, information technology, project management, and other fields will appreciate this unique set of insights and tools they can employ to great effect within their companies, organizations, and public institutions. (https://www.routledge.com/Cutting-the-Cost-of-Confusion-Eliminate-the-High-Price-of-Failure-to-Communicate/Layton/p/book/9781032293271?srsltid=AfmBOooZm4sYpFX9uki8NVx_L3fVEm4WQ32ezsK0jnFXd2OFk445Bh5t)
650			_aBusiness communication
650			_aBusiness and economics _915640
650			_aStrategic planning
942			_cBK _2ddc
999			_c7652 _d7652