000			02916nam a22001937a 4500
005			20241218184006.0
008			241218b |||||||| |||| 00| 0 eng d
020			_a9781009095891
082			_a330.019 _bEAR
100			_aEarl, Peter E _918120
245			_aPrinciples of behavioral economics: _bbringing together old, new and evolutionary approaches
260			_bCambridge University Press _aCambridge _c2022
300			_axxi, 518 p.
365			_aGBP _b29.99
500			_aTable of content: 1. What is behavioral economics? 2. What motivates us? 3. Why is life so full of problems for us to try to solve? 4. How do we acknowledge problems and assess our options? 5. How do we deal with uncertainty and ambiguity? 6. How do we search for solutions to problems? 7. Why do some things matter more than others? 8. How do we choose? 9. How can firms and governments influence our choices? 10. What determines the productivity of an organization? 11. How does the competitive process work? 12. Are there any behavioral insights for macroeconomists? 13. Can we be happy without destroying the environment? [https://www.cambridge.org/in/universitypress/subjects/economics/microeconomics/principles-behavioral-economics-bringing-together-old-new-and-evolutionary-approaches?format=HB&isbn=9781316515099]
520			_aThis book is unique among modern contributions to behavioral economics in presenting a grand synthesis between the kind of behavioral economics popularized by Richard Thaler, earlier approaches such as those of the 1978 Nobel Laureate Herbert Simon, evolutionary psychology, and evolutionary economics from Veblen and Marshall through to neo-Schumpeterian thinking. The synthesis employs a complex adaptive systems approach to how people think, the lifestyles they build, and how new production technologies and products are gradually adopted and produce changes. Using a huge range of examples, it takes behavioral economics from its recent focus on 'nudging' consumers, to the behavior of firms and other organizations, the challenges of achieving structural change and transitioning to environmentally sustainable lifestyles, and instability of the financial system. This book will be of great interest to academics and graduate students who seek a broader view of what behavioral economics is and what it might become. Offers a far wider range of practical examples than any previous work on behavioral economics Gives readers a bigger vision of how behavioral economics can be applied in practical policymaking in business and government settings Integrates modern behavioral economics with earlier approaches (https://www.cambridge.org/in/universitypress/subjects/economics/microeconomics/principles-behavioral-economics-bringing-together-old-new-and-evolutionary-approaches?format=HB&isbn=9781316515099)
650			_aEconomics--Psychological aspects
942			_cBK _2ddc
999			_c7575 _d7575