| 000 | 02539nam a22002177a 4500 | ||
|---|---|---|---|
| 005 | 20241220175231.0 | ||
| 008 | 241219b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781032329239 | ||
| 082 |
_a658.408 _bHOW |
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| 100 |
_aHowaniec, Honorata _918117 |
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| 245 |
_aCorporate social responsibility and marketing ethics: _bthe effects of value-based marketing on consumer behaviour |
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| 260 |
_bRoutledge _aNew York _c2023 |
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| 300 | _ax, 225 p. | ||
| 365 |
_aGBP _b39.99 |
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| 500 | _aTable of content: Introduction 1. Corporate social responsibility: Genesis, the role of ethics in shaping the concept 2. The essence of corporate social responsibility 3. Social responsibility and value-based marketing 4. Shaping value-based marketing 5. Value creating in practice – social responsibility as an element of value enterprises, research results [https://www.routledge.com/Corporate-Social-Responsibility-and-Marketing-Ethics-The-Effects-of-Value-Based-Marketing-on-Consumer-Behaviour/Howaniec/p/book/9781032329239] | ||
| 520 | _aChanges in the economy and greater competition force us to adapt our business practices and to take greater account of the needs of consumers and the social problems they care about. Consumers are placing an increasing weight on the social responsibility of the organisations they choose to purchase from and associate with, and businesses must adopt corporate social responsibility (CSR) practices into their marketing strategies. This book demonstrates the concept of CSR and how it is included as an element of value-based marketing. Using research from the Polish market, the author explores the concept of value-based marketing, how organisations are implementing CSR, and analyses the effect on consumer behaviour. It examines consumer awareness of CSR practices and the effect this has on their purchasing decisions and brand loyalty, making the argument that disregarding CSR can be detrimental to businesses success and profit. Providing both empirical and theoretical perspectives, this book will be a useful reference for scholars and upper-level students across business disciplines including marketing, CSR, and business ethics. (https://www.routledge.com/Corporate-Social-Responsibility-and-Marketing-Ethics-The-Effects-of-Value-Based-Marketing-on-Consumer-Behaviour/Howaniec/p/book/9781032329239) | ||
| 650 |
_aMarketing aspect moral _919863 |
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| 650 |
_aMarketing moral and ethical aspects _910773 |
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| 650 | _aSocial responsibility of business | ||
| 942 |
_cBK _2ddc |
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| 999 |
_c7572 _d7572 |
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