000			03733nam a22002057a 4500
005			20241127191843.0
008			241127b |||||||| |||| 00| 0 eng d
020			_a9783658394752
082			_a658.8342 _bHOF
100			_aHoffmann, Stefan _919011
245			_aConsumer behavior: _bunderstanding consumers-designing marketing activities
260			_bSpringer _aWiesbaden _c2023
300			_axi, 187 p.
365			_aEUR _b79.99
500			_aTable of content: Front Matter Pages i-xi Download chapter PDF Consumer and Behavior Stefan Hoffmann, Payam Akbar Pages 1-13 Consumer Behavior Research Stefan Hoffmann, Payam Akbar Pages 15-30 Motivation Stefan Hoffmann, Payam Akbar Pages 31-49 Emotion Stefan Hoffmann, Payam Akbar Pages 51-65 Cognition Stefan Hoffmann, Payam Akbar Pages 67-83 Attitude Stefan Hoffmann, Payam Akbar Pages 85-97 Decision Stefan Hoffmann, Payam Akbar Pages 99-116 Interindividual Differences Stefan Hoffmann, Payam Akbar Pages 117-129 Social Environment Stefan Hoffmann, Payam Akbar Pages 131-144 Physical Environment Stefan Hoffmann, Payam Akbar Pages 145-162 Media Environment Stefan Hoffmann, Payam Akbar Pages 163-174 Changing Consumer Behavior Stefan Hoffmann, Payam Akbar Pages 175-187 [https://link.springer.com/book/10.1007/978-3-658-39476-9]
520			_aDetailed textbook with a focus on consumer behavior research This textbook addresses the central question of whether and in what way advertising has a lasting influence on the purchase decision process. For this purpose, it takes a look at the focus of consumer behavior and market research. In the course of this, the work conveys the basics of consumer behaviour in a comprehensible and clear language. Why is the shopping cart fuller than planned? Why does everyone want the latest smartphone so badly? The authors Stefan Hoffmann and Payam Akbar address the following topics in their book "Consumer Behaviour": They begin with the understanding of the term and briefly outline the theoretical as well as methodological approach to consumer behaviour. They then discuss influences on consumer behaviour, which take place first and foremost within us: Motivation, emotion and cognition as well as attitude and decision. They then show that behaviour differs systematically between different consumer groups. For this purpose, they consider influences from the social, physical and media environment. At the end of the consumer behavior book, they illustrate how buying behavior is embedded in general societal developments and thus constantly changes over time. This second edition of the book has been revised and updated by the authors. Clear textbook for exam preparation with many practical aids The Consumer Behavior textbook is intended for students in the following disciplines: Business Administration Psychology Communications Related disciplines It follows a consistent didactic concept: as a reader, you observe the fictional characters Lea and Ben in numerous consumption situations. In this way, you get to know essential theories and models in a lively way and close to everyday life. The following elements also help you to quickly grasp and effectively learn the contents of the textbook "Consumer Behaviour": Case studies Descriptions of relevant studies QR codes to video content (e.g. videos and websites) This makes this book ideal for reviewing lectures and preparing for exams. At the end of each chapter you will find questions for self-monitoring and recommended reading. (https://link.springer.com/book/10.1007/978-3-658-39476-9)
650			_aConsumer behavior
700			_aAkbar, Payam _919012
942			_cBK _2ddc
999			_c7568 _d7568