000 01736nam a22002057a 4500
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008 241108b |||||||| |||| 00| 0 eng d
020 _a9781032268729
082 _a387.7068
_bCOO
100 _aCook, Gerald N.
_918081
245 _aAirline operations and management:
_ba management textbook
250 _a2nd
260 _bRoutledge
_aOxan
_c2023
300 _axvii, 394 p.
365 _aGBP
_b54.99
520 _aAirline Operations and Management: A Management Textbook presents a survey of the airline industry, with a strong managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly operations, marketing, economics and finance, to develop a comprehensive overview. It also provides readers with a solid historical background, and offers a global perspective of the industry, with examples drawn from airlines around the world. Updates for the second edition include: Fresh data and examples A range of international case studies exploring real-life applications New or increased coverage of key topics such as the COVID-19 pandemic, state aid, and new business models New chapters on fleet management and labor relations and HRM Lecture slides for instructors This textbook is for advanced undergraduate and graduate students of airline management, but it should also be useful to entry and junior-level airline managers and professionals seeking to expand their knowledge of the industry beyond their functional area. (https://www.routledge.com/Airline-Operations-and-Management-A-Management-Textbook/Cook-Billig/p/book/9781032268729)
650 _aAirlines -- Management
700 _aBillig, Bruce
_918602
942 _cBK
_2ddc
999 _c7533
_d7533