000			02736nam a22002297a 4500
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020			_a9780231196581
082			_a658.4062 _bROG
100			_aRogers, David L _99072
245			_aThe digital transformation roadmap: _brebuild your organization for continuous change
260			_bColumbia University Press _aNew York _c2023
300			_axi, 314 p.
365			_aUSD _b32.95
500			_aTable of content: Preface 1. The DX Roadmap 2. DX and the Challenge of Innovation 3. Step 1: Define a Shared Vision 4. Step 2: Pick the Problems That Matter Most 5. Step 3: Validate New Ventures 6. Step 4: Manage Growth at Scale 7. Step 5: Grow Tech, Talent, and Culture Conclusion More Tools for Your Business Self-Assessment: Is Your Organization Ready for DX? Cases and Examples by Industry Visual Overview of the DX Playbook and DX Roadmap Notes Index [https://cup.columbia.edu/book/the-digital-transformation-roadmap/9780231196581]
520			_aShortlist, 2024 Best in Business Book Awards, Society for Advancing Business Editing and Writing Today, every business is talking about digital transformation. With the acceleration of new technologies, every organization knows it must adapt to survive. But by their own admission, 70 percent of businesses are failing to transform. Across industries, established companies are held back by bureaucracy, inertia, and old ways of working. How can businesses break through to drive real change? The Digital Transformation Roadmap provides every leader with the answer. Acclaimed author and C-suite advisor David L. Rogers argues that businesses must transform not just products and business models—they must transform the organization itself. Based on two decades of research and advising companies around the world, Rogers identifies the five biggest barriers to digital transformation: vision, priorities, experimentation, governance, and capabilities. He then shows how any business can evolve by heeding the lessons of companies such as Disney, Walmart, Mastercard, Air Liquide, and the New York Times Company. The Digital Transformation Roadmap provides a practical blueprint for organizational change, illustrated with real-world case studies and step-by-step planning tools. Rogers shows every leader how to think beyond the churn of new technologies and rebuild their organization for a world of constant change. (https://cup.columbia.edu/book/the-digital-transformation-roadmap/9780231196581)
650			_aInformation technology--Management
650			_aNew products
650			_aStrategic planning
650			_aTechnological innovations--Management
942			_cBK _2ddc
999			_c7495 _d7495