000			01343nam a22001937a 4500
005			20250109135025.0
008			250106b |||||||| |||| 00| 0 eng d
020			_a9781911687702
082			_a658.827 _bWHI
100			_aWhite, Dan _918025
245			_aSmart branding book: _bhow to build a profitable and resilient brand
260			_bLID Publishing _aLondon _c2023
300			_a168 p.
365			_aGBP _b9.99
520			_aMost businesses today can readily access the required technology and talent to match competitors’ innovations and ideas quickly, making products and services similar to one another. In the modern business environment, companies instead need to build brands that consumers recognize and trust if they’re looking for sustainable, profitable growth. This book presents in a concise fashion the latest thinking and methods for successful branding. Clear and accessible, it contains real-life examples from business, practical frameworks, and inspiring illustrations. It explains what branding really is, why a brand is so critical to success in business, and how to maximize the growth of your current and future products/services through branding. (https://www.ipgbook.com/the-smart-branding-book-products-9781911687702.php)
650			_aBranding-Marketing
650			_aBranding _95786
942			_cBK _2ddc
999			_c7471 _d7471