000 00945nam a22002057a 4500
005 20241217173532.0
008 241215b |||||||| |||| 00| 0 eng d
020 _a9781680947816
082 _a658.872
_bMRA
245 _aTheory, practice and techniques in advertising and sales management
260 _b3G E-Learning LLC
_aNew York
_c2018
300 _aix, 292 p.
365 _aUSD
_b75.00
520 _aThis book presents a wide spectre of recent studies and works in the fields of branding, advertising and communication effects. This volume provides an overview of the newest media technologies and how they can be used in marketing communications. (https://www.3ge-learning.com/book/business-and-management/theory-practice-and-techniques-in-advertising-and-sales-management.html)
650 _aAdvertising
650 _aSales management
650 _aBranding
_95786
700 _aMratinkovic, Aleksandar
_918020
942 _cBK
_2ddc
999 _c7466
_d7466