000 | 00945nam a22002057a 4500 | ||
---|---|---|---|
005 | 20241217173532.0 | ||
008 | 241215b |||||||| |||| 00| 0 eng d | ||
020 | _a9781680947816 | ||
082 |
_a658.872 _bMRA |
||
245 | _aTheory, practice and techniques in advertising and sales management | ||
260 |
_b3G E-Learning LLC _aNew York _c2018 |
||
300 | _aix, 292 p. | ||
365 |
_aUSD _b75.00 |
||
520 | _aThis book presents a wide spectre of recent studies and works in the fields of branding, advertising and communication effects. This volume provides an overview of the newest media technologies and how they can be used in marketing communications. (https://www.3ge-learning.com/book/business-and-management/theory-practice-and-techniques-in-advertising-and-sales-management.html) | ||
650 | _aAdvertising | ||
650 | _aSales management | ||
650 |
_aBranding _95786 |
||
700 |
_aMratinkovic, Aleksandar _918020 |
||
942 |
_cBK _2ddc |
||
999 |
_c7466 _d7466 |