000			01804nam a22002297a 4500
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020			_a9789814619479
082			_a658.8 _bWIN
245			_aThe history of marketing science
260			_bWorld Scientific Publishing _aSingapore _c2024
300			_axxv, 502 p.
365			_aUSD _b48.00
490			_aWorld Scientific-Now Publishers Series in Business: vol. 3
520			_aThe field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas. Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book. (https://www.worldscientific.com/worldscibooks/10.1142/9128?srsltid=AfmBOooLPQRzx6gxsZJJrxs-Gcps7Ypf3fRaZIVPHf3kow_qjxbATGru#t=aboutBook)
650			_aMarketing research--History _919674
650			_aMarketing--Management--History _919675
650			_aMarketing--Study and teaching--History _919676
700			_aWiner, Russell S [Editor] _919677
700			_aNeslin, Scott A [Editor] _919678
942			_cBK _2ddc
999			_c7464 _d7464