000			02300nam a22002177a 4500
005			20250105160130.0
008			250105b |||||||| |||| 00| 0 eng d
020			_a9781529781212
082			_a658.8 _bEGA
100			_aEgan, John _918017
245			_aMarketing communications
250			_a4th
260			_bSage Publication Ltd _aLondon _c2023
300			_a415 p.
365			_aUSD _b65.00
500			_aTable of content: Essentials of Marketing Communications Marketing Communications: Past and Present Marketing Communications Theory Buying Behaviour Brand Communications Managing Campaigns, Media Planning and Research Marketing Communications Strategy and Planning Understanding Marketing Research Campaign Tactics and Management Campaign Media and Media Planning Marketing Communications Mix and Omni-Channels Advertising The Internet and the Growth of Digital Marketing Social Media Sales Promotion Public Relations and Corporate Communications Sponsorship & Product Placement Personal Selling, Point of Sale, Supportive Communications and Direct Marketing Employer/Employee Branding and Internal Communications Marketing Channels and Business-to-Business Communications Industry and Ethics in a Global Context Global Marketing Communications Ethical Marketing and the Regulatory Environment The Communications Industry [https://us.sagepub.com/en-us/nam/marketing-communications/book279160#contents]
520			_aMarketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. This fourth edition: Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis Covers timely topics such as online retailers, social media networks (e.g. TikTok), social media influencers and marketing ethics This textbook is essential reading for students studying marketing communications or a related topic. (https://us.sagepub.com/en-us/nam/marketing-communications/book279160)
650			_aCommunication in marketing
650			_aAdvertising
942			_cBK _2ddc
999			_c7463 _d7463