000			01702nam a2200193 4500
005			20250105123117.0
008			250105b |||||||| |||| 00| 0 eng d
020			_a9780593187487
082			_a808.02 _bROG
100			_aRogers, Todd _918007
245			_aWriting for busy readers: _bcommunicate more effectively in the real world
260			_bDutton _a---- _c2023
300			_aviii, 242 p.
365			_aUSD _b28.00
520			_aWriting well is for school. Writing effectively is for life. Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing: Less is more Make reading easy Design for easy navigation Use enough formatting, but no more Tell readers why they should care Make responding easy Including many real-world examples, a checklist and other tools, this guide will make you a more successful and productive communicator. Rogers and Lasky-Fink bring Strunk and White’s core ideas into the twenty-first century’s attention marketplace. When the influential guides to writing prose were written, the internet hadn’t been invented. Now, the average American adult is inundated with digital messages each day. With all this correspondence, capturing a busy reader’s attention is more challenging than ever. This is how to do it. (https://www.penguinrandomhouse.com/books/706548/writing-for-busy-readers-by-todd-rogers-and-jessica-lasky-fink/)
650			_aCommunication
700			_aLasky-Fink, Jessica _920137
942			_cBK _2ddc
999			_c7434 _d7434