000			02070nam a22001937a 4500
005			20241122173150.0
008			241122b |||||||| |||| 00| 0 eng d
020			_a9780749483395
082			_a658.800285 _bKIN
100			_aKing, Katie _911885
245			_aUsing artificial intelligence in marketing: _bhow to harness AI and maintain the competitive edge
260			_bKogan Page _aLondon _c2019
300			_ax, 207 p.
365			_aGBP _b24.99
520			_aArtificial intelligence (AI) is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. This book is the ultimate guide to embracing the opportunity that AI can bring for your marketing. With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring. Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. Using Artificial Intelligence in Marketing outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI. This book is an essential read for every 21st century marketer. (https://www.koganpage.com/marketing-communications/using-artificial-intelligence-in-marketing-9780749483395)
650			_aMarketing--Technological innovations
650			_aArtificial intelligence
942			_cBK _2ddc
999			_c7409 _d7409