000			01872nam a22002057a 4500
005			20241122171144.0
008			241122b |||||||| |||| 00| 0 eng d
020			_a9783319899565
082			_a658.4038 _bGEN
100			_aGentsch, Peter _917965
245			_aAI in marketing, sales and service: _bhow marketers without a data science degree can use AI, big data and bots
260			_bPalgrave Macmillan _aSwitzerland _c2019
300			_axix, 271 p.
365			_aEURO _b49.99
520			_aAI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management. This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level. With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently automated and optimized with AI and Big Data; how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter; how you can optimize Customer Journeys based on Algorithmics and AI; and how to conduct market research in more efficient and smarter way. A decade from now, all businesses will be AI businesses – Gentsch shows you how to make sure yours makes that transition better than your competitors. (https://link.springer.com/book/10.1007/978-3-319-89957-2)
650			_aBig data--Marketing _918861
650			_aInternet marketing
650			_aArtificial intelligence
942			_cBK _2ddc
999			_c7408 _d7408