000			03250nam a22002177a 4500
005			20241128204134.0
008			241128b |||||||| |||| 00| 0 eng d
020			_a9781119440703
082			_a658.80019 _bMOR
100			_aMorin, Christophe _919122
245			_aThe persuasion code: _bhow neuromarketing can help you persuade anyone, anywhere, anytime
260			_bJohn Wiley & Sons, Inc., _aNew Jersey _c2018
300			_axx, 332 p.
365			_aUSD _b24.95
500			_aTable of content: Acknowledgments vii About the Authors ix Why Read This Book? xi Introduction xvii PART I DECODING PERSUASION SCIENCE 1 Chapter 1 Why Is Neuromarketing a Game Changer? 3 Chapter 2 The Neuroscience of Persuasion 19 PART II DECODING PERSUASION THEORY 39 Chapter 3 NeuroMap: A Brain-Based Persuasion Theory 41 Chapter 4 Applying Six Stimuli to Persuade the Primal Brain 59 PART III DECODING YOUR PERSUASIVE NARRATIVE 113 Chapter 5 Diagnose the Pain 115 Chapter 6 Differentiate Your Claims 131 Chapter 7 Demonstrate the Gain 141 Chapter 8 Deliver to the Primal Brain 165 Conclusion 283 Appendix: NeuroMap Simplified NeuroScoring Tool 289 References 297 Index 317 [https://www.wiley.com/en-us/The+Persuasion+Code%3A+How+Neuromarketing+Can+Help+You+Persuade+Anyone%2C+Anywhere%2C+Anytime-p-9781119440703#tableofcontents-section]
520			_aThe Persuasion Code Capture, convince, and close—scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy. This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It’ll teach you the value of the award-winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results. Written by the founders of SalesBrain who pioneered the field of neuromarketing SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO Includes guidance for creating your own neuromarketing plan Advance your business or career by creating persuasive messages based on the working principle of the brain. (https://www.wiley.com/en-us/The+Persuasion+Code%3A+How+Neuromarketing+Can+Help+You+Persuade+Anyone%2C+Anywhere%2C+Anytime-p-9781119440703)
650			_aNeuromarketing _91964
650			_aPersuasion (Psychology)
700			_aRenvoise, Patrick _919123
942			_cBK _2ddc
999			_c7391 _d7391