000			02661nam a22002177a 4500
005			20250106130501.0
008			241110b |||||||| |||| 00| 0 eng d
020			_a9789357460897
082			_a658.827 _bAAK
100			_aAaker, David A
245			_aThe future of purpose-driven branding: _bsignature programs that impact and inspire both business and society
260			_bWiley India Pvt. Ltd. _aNew Delhi _c2023
300			_axviii, 270 p.
365			_aINR _b859.00
500			_aTable of content: Chapter 1 The Future of Purpose-Driven Branding: Three Strategic Thrusts Part I: Purpose-Driven Branding: The Context Chapter 2 Unilever: A Heritage of Addressing Society Needs Chapter 3 Salesforce: A Social Program Pioneer Chapter 4 Five Drivers of Social Effort Momentum Part II: Signature Social Programs that Inspire, Impact, & Thrive Chapter 5 Purpose/Mission and Culture that Enable and Inspire Social Programs Chapter 6 The Signature Social Program Chapter 7 Find Signature Social Programs that Inspire, Impact, and Fit Part III: Integrating the Signature Social Program into the Business Chapter 8 Integration: The Signature Social Program Job 2: Enhance a Business Chapter 9 Integration: The Business Supports the Signature Program Part IV: Putting Signature Social Brands on Steroids: Five Branding “Must Dos” Chapter 10 Building Inspiring Signature Social Brands Chapter 11 Must Do 1: Create a North Star Direction to Clarify, Guide & Inspire Chapter 12 Must Do 2: Create Brand Communities Chapter 13 Must Do 3: Find & Employ Signature Stories Chapter 14 Must Do 4: Find & Fire Your Silver Bullet Brands Chapter 15 Must Do 5: Scale Your Signature Social Program Chapter 16 Evaluating Your Signature Social Program & Brand [https://www.wileyindia.com/the-future-of-purpose-driven-branding-signature-programs-that-impact-inspire-both-business-and-society.html]
520			_aIt’s not enough for companies to make a commitment to reduce energy or have an ad hoc budget for grants and volunteering—the world needs their resources, know-how, and ability to address society’s needs and existential threats…and employees and customers demand it. Branding expert David Aaker and Varsha Jain show a pathway to business and social program leadership through this title of Future of Purpose Driven Branding. (https://www.wileyindia.com/the-future-of-purpose-driven-branding-signature-programs-that-impact-inspire-both-business-and-society.html)
650			_aBranding-marketing
650			_aSocial responsibility of business
700			_aJain, Varsha _94901
942			_cBK _2ddc
999			_c7377 _d7377