000			01842nam a22002057a 4500
005			20241110191508.0
008			241110b |||||||| |||| 00| 0 eng d
020			_a9781399411257
082			_a658.8 _bCAR
100			_aCarvill, Michelle
245			_aCan marketing save the planet?: _b101 practical ways to use sustainable marketing as a force for good
260			_bBloomsbury Business _aLondon _c2024
300			_a278 p.
365			_aINR _b1799.00
520			_aAn exploration of some of the most high profile environmental and sustainability challenges facing businesses and consumers, and 101 of the most practical solutions from the world of marketing. In our fast-moving and consumer-driven world – in which more than 10 million people are Marketers – social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly. From the authors of Sustainable Marketing, awarded Highly Commended at the Business Book Awards 2022, Can Marketing Save the Planet? is the ultimate guidebook for this journey, taking a deep dive into some of the most high profile subjects and solutions that every marketer needs to know about. It details the main priorities that companies should consider, and provides a 101-topic directory of the practical and realistic ways in which marketers can drive positive impact, showing that, even in the age of consumerism, marketing CAN be a force for good. (https://www.bloomsbury.com/in/can-marketing-save-the-planet-9781399411257/)
650			_aGreen marketing
650			_aMarketing vert _918619
700			_aGemma, Butler _918620
942			_cBK _2ddc
999			_c7376 _d7376