000			02011nam a22002057a 4500
005			20240926203602.0
008			240926b |||||||| |||| 00| 0 eng d
020			_a9781856177733
082			_a658.827 _bCHE
100			_aChernatony, Leslie de _917891
245			_aFrom brand vision to brand evaluation: _bthe strategic process of growing and strengthening brands
250			_a3rd
260			_aNew Delhi _bRoutledge _c2012
300			_axvi, 376 p.
365			_aINR _b00.00
500			_aTable of content: Chapter 1: A balanced perspective on brands; Chapter 2: The diverse interpretations of "brand"; Chapter 3: A Strategic Process For Building Integrated Brands; Chapter 4: Brand Visioning; Chapter 5: The importance of organisational culture on brands; Chapter 6: Setting brand objectives; Chapter 7: Auditing the brandsphere; Chapter 8: Synthesising the nature of a brand; Chapter 9: Implementing and resourcing brands; Chapter 10: Brand evaluation; Chapter 11. Market driven branding. [https://www.routledge.com/From-Brand-Vision-to-Brand-Evaluation/deChernatony/p/book/9781856177733?srsltid=AfmBOooq9avmpuXpjwkt107ReT4DCIouZmXKEXYm21VPg3fT2dY2BpQj]
520			_aSeeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works. This is THE key scholarly text in this crucial topic, an already hugely respected title and big seller in the field. It follows on from the introductory textbook Creating Powerful Brands, and comes highly illustrated with real examples of influential marketing campaigns. This is the book that will take students to the next level with the skills to develop and implement their own branding strategy. (https://www.routledge.com/From-Brand-Vision-to-Brand-Evaluation/deChernatony/p/book/9781856177733?srsltid=AfmBOooq9avmpuXpjwkt107ReT4DCIouZmXKEXYm21VPg3fT2dY2BpQj)
650			_aBranding _95786
942			_2ddc _cBK
999			_c7360 _d7360