000			01983nam a22002297a 4500
005			20240926200517.0
008			240926b |||||||| |||| 00| 0 eng d
020			_a9788131733769
082			_a658.87 _bBER
100			_aBerman, Barry _9321
245			_aRetail management: _ba strategic approach
250			_a11th
260			_aNew Delhi _bPearson India Education Services Pvt. Ltd. _c2011
300			_axxvii, 652 p.
365			_aINR _b00.00
500			_aTable of content: An Introduction to Retailing Building and Sustaining Relationships in Retailing Strategic Planning in Retailing Retail Institutions by Ownership Retail Institutions by Store-Based Strategy Mix Web, Nonstore-Based, and Other Forms of Nontraditional Retailing Identifying and Understanding Consumers Information Gathering and Processing in Retailing Trading-Area Analysis Site Selection Retail Organization and Human Resource Management Operations Management: Financial Dimensions Operations Management: Operational Dimensions Developing Merchandise Plans Implementing Merchandise Plans Financial Merchandise Management Pricing in Retailing Establishing and Maintaining a Retail Image Promotional Strategy Integrating and Controlling the Retail Strategy Appendix: Careers in Retailing [https://www.pearson.com/en-us/subject-catalog/p/retail-management-a-strategic-approach/P200000005831/9780133796841?tab=table-of-contents]
520			_aRetail Management is built on the fundamental principle that retailers need to plan for and adapt to a complex, changing retail industry. You'll learn to define and integrate a retail strategy and make sound business decisions so you can thrive in today's retail environment. (https://www.pearson.com/en-us/subject-catalog/p/retail-management-a-strategic-approach/P200000005831/9780133796841?tab=title-overview)
650			_aRetail Management _9322
700			_aMathur, Mini _917890
700			_aEvans, Joel R. _9323
942			_2ddc _cBK
999			_c7358 _d7358