000			02133nam a22002057a 4500
005			20240926195636.0
008			240926b |||||||| |||| 00| 0 eng d
020			_a9780195690705
082			_a658.87 _bSIN
100			_aSinha, Piyush Kumar _917739
245			_aManaging retailing
260			_aNew Delhi _bOxford University Press _c2007
300			_axv, 543 p.
365			_aINR _b395.00
500			_aTable of contents: The Domain of Retailing Indian Retail Industry Retailing in Other Countries Understanding Shopping and Shoppers Delivering Value through Retail Formats Online Retailing Deciding Location Category Management Supply Chain Management Retail Buying Store Layout and Design Retail Marketing Strategy Point of Purchase Communication Establishing a Pricing Strategy Building Store Loyalty Technology in Retailing [https://www.india.oup.com/product/managing-retailing-9780199488827?]
520			_aThe Managing Retailing is a comprehensive textbook designed to meet the needs of postgraduate management students specializing in marketing. Based on original research, it provides an in-depth coverage of retailing theory and explains the key concepts through numerous illustrations, examples, exhibits, tables, figures, and cases. The text provides a detailed understanding of the current retail scenario in India, and other developing countries in Asia as well as other continents. It goes on to explore shoppers’ behaviours and the phenomenon of shopping, retail store formats, online retailing, store location, category management, and supply chain management. Finally, it describes retail buying, store layout and design, retail marketing, point of purchase communication, pricing strategies and policies, store loyalty, and technology in retailing. With its comprehensive coverage, approach, and real-life case studies, this book would also be useful for professionals in managing day-to-day retail operations. (https://www.india.oup.com/product/managing-retailing-9780199488827?)
650			_aRetail trade management _9326
700			_aUniyal, Dwarika Prasad _917740
942			_2ddc _cBK
999			_c7357 _d7357