000			01384nam a22001817a 4500
005			20241122190904.0
008			241122b |||||||| |||| 00| 0 eng d
020			_a9780749467678
082			_a658.812 _bHIL
100			_aHill, Peter _917884
245			_aPricing for profit: _bhow to develop a powerful pricing strategy for your business
260			_bKogan Page _aLondon _c2013
300			_axi, 261 p.
365			_aGBP _b45.99
520			_aPrice is the most significant factor affecting the profitability of every business, profit centre or department. When the pressure is on to perform or grow, your instinct may be to discount, undercut your competitors, cut costs and promote through price. Yet these are often the last things you should do. Pricing for Profit is the most practical guide on pricing available. Using a firm, profit-focused framework developed running real projects for real businesses, this book shows you how by getting your pricing structures right you can make a huge difference to your bottom line. It gives business owners, managers and leaders simple, achievable pricing strategies that will deliver sustainable business growth. Can you afford to leave money on the table? If not, Pricing for Profit is the guide for you. (https://www.koganpage.com/marketing-communications/pricing-for-profit-9780749467678)
650			_aPricing
942			_cBK _2ddc
999			_c7351 _d7351