000			01558nam a22002177a 4500
005			20241122190503.0
008			241122b |||||||| |||| 00| 0 eng d
020			_a9781398603189
082			_a658.827 _bROW
100			_aRowles, Daniel _917882
245			_aDigital branding: _ba complete step-by-step guide to strategy, tactics, tools and measurement
250			_a3rd
260			_bKogan Page _aLondon _c2022
300			_axi, 216 p.
365			_aGBP _b32.99
520			_aDigital Branding is ideal for marketers and brand strategists who want to enhance their brand's online presence. It provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. Written by a respected Chartered Institute of Marketing (CIM) fellow, course leader and industry thought leader, it examines core marketing areas such as content marketing, social media, search engine optimization and web analytics. The book delivers a robust framework for planning, brand identity, channel selection and measuring the effectiveness of campaigns, and includes lessons from the BBC, Imperial College London and Hootsuite. Now fully updated, this third edition features new content on brand authenticity, ethics and meaning, as well as updates on social media regulations and social media platforms such as TikTok. (https://www.koganpage.com/marketing-communications/digital-branding-9781398603189)
650			_aNew brands products _918864
650			_aBrand management
650			_aInternet marketing
942			_cBK _2ddc
999			_c7349 _d7349