000			02935nam a22002297a 4500
005			20240901150309.0
008			240901b |||||||| |||| 00| 0 eng d
020			_a9780071332514
082			_a006.702465 _bKLO
100			_aklososky, Scott _917785
245			_aManager's guide to social media
260			_aNew Delhi _bTata McGraw-Hill Education Private Limited _c2011
300			_axiii, 193 p.
365			_aINR _b00.00
500			_aTable of content: Preface Chapter 1. Social Technology and the Organization; Chapter 2. Leadership, Social Tech, and the Organization; Chapter 3. Managing the Use of Social Tools; Chapter 4. Selecting the Right Tools; Chapter 5. Managing Online Reputations; Chapter 6. Building Rivers of Information; Chapter 7. Managing the Organizational Voice; Chapter 8. Using Social Tools Internally to Support Virutal Teams; Chapter 9. Managing Social Tech by the Numbers; Chapter 10. Leveraging Social Tech; Chapter 11. Social Tech - Looking Forward [https://www.mhprofessional.com/manager-s-guide-to-social-media-9780071754330-usa]
520			_aJUMP START PRODUCTIVITY, PROFITABLILITY, AND BUSINESS GROWTH WITH SOCIAL MEDIA! Facebook, Twitter, and YouTube have changed everything. Some managers fear their employees will waste entire days using online social media. Smart managers, though, understand that social media is a powerful tool for engaging customers and growing their business. Manager’s Guide to Social Media is a primer on the biggest thing in business since the Internet itself, helping you successfully implement social media technologies in the workplace. Learn how to: Manage your company’s online reputation Set internal policies on the proper use of social media Build "rivers" of information to outsmart the competition Implement social tools internally to support virtual teams Forecast the next trends in social media Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page: Key Terms: Clear definitions of concepts and jargon Smart Managing: Tactics and strategies for managing social media in the workplace Tricks of the Trade: Insider tips for getting the most out of social media Mistake Proofing: Common pitfalls and how to avoid them Caution: Warning signs to keep an eye out for For Example: Stories and insights from the front lines of social media management Tools: Specific procedures, tactics, and hands-on techniques (https://www.mhprofessional.com/manager-s-guide-to-social-media-9780071754330-usa)
650			_aPersonal internet use in the workplace social media _917786
650			_aSocail media _917787
650			_aInformation technology-management
650			_aManagement-social aspects _98686
942			_2ddc _cBK
999			_c7292 _d7292