000			01825nam a22002057a 4500
005			20240901105300.0
008			240901b |||||||| |||| 00| 0 eng d
020			_a9789353573492
082			_a330.9049 _bSEE
100			_aseetha _917776
245			_aBack from the brink _bturning escorts around
260			_aUttar Pradesh _bHarper Business _c2020
300			_axviii, 221 p.
365			_aINR _b699.00
520			_aThe Escorts Group, one of India's most iconic business houses, has seen its fair share of major setbacks in its seventy-five-year history. Founded in 1944 in Lahore, Escorts was first a victim of Partition. In 1960, it set up its manufacturing base in Faridabad on the outskirts of Delhi, and over the years was associated with leading global players such as Ford, JCB and Yamaha. The Rajdoot bikes it produced were a rage in the 1980s. But the same decade also witnessed a hostile takeover bid by Lord Swraj Paul, one of the lowest points in the company's life. No crisis, though, compared with the downturn that followed the economic liberalization of 1991, with the group exiting several of its business. At one point, the financial crisis was so deep that power supply to its office was cut off for non-payment of bills. From then to now, Escorts has seen a remarkable turnaround, led by Rajan Nanda and his son Nikhil. Back from the Brink is the story of how Escorts was turned around -- an eye-opening account of management, with crucial lessons for practitioners, professionals and students looking to understand how a quintessentially Indian company is run -- and revived. (https://www.harpercollins.com/products/back-from-the-brink-seethasharad-gupta?variant=40901097586722)
650			_aEconomic history
650			_aFinancial crises
700			_aGupta, Sharad _917777
942			_2ddc _cBK
999			_c7287 _d7287