000			03566nam a22002417a 4500
005			20240901170340.0
008			240829b |||||||| |||| 00| 0 eng d
020			_a9780070682160
082			_a658.8342 _bHAW
100			_aHawkins, Del I _9655
245			_aConsumer behavior: _bbuilding marketing strategy
250			_a11th
260			_aNew Delhi _bMcGraw Hill Education (India) Pvt. Ltd. _c2013
300			_axxix, 866 p.
365			_aINR _b00.00
500			_aTable of content: Part 1 Introduction Chapter1- Consumer Behavior and Marketing Part 2 External Influences Chapter 2- Cross-Cultural Variations in Consumer Behavior Chapter 3- The Changing Society: Values Chapter 4- The Changing Society: Demographics and Social Stratification Chapter 5- The Changing Society: Subcultures Chapter 6- The Society: Families and Households Chapter 7- Group Influences on Consumer Behavior Part Two Cases: Cases 2–1 through 2–8 Part 3 Internal Influences Chapter 8- Perception Chapter 9- Learning, Memory, and Product Positioning Chapter 10- Motivation, Personality, and Emotion Chapter 11- Attitudes and Influencing Attitudes Chapter 12- Self-Concept and Lifestyle Part Three Cases Cases 3–1 through 3–9 Part 4 Consumer Decision Process Chapter 13- Situational Influences Chapter 14- Consumer Decision Process and Problem Recognition Chapter 15- Information Search Chapter 16- Alternative Evaluation and Selection Chapter 17- Outlet Selection and Purchase Chapter 18- Postpurchase Processes, Customer Satisfaction, and Customer Commitment Part Four Cases: Cases 4–1 through 4–8 Part 5 Organizations as Consumers Chapter 19- Organizational Buyer Behavior Part Five Cases: Cases 5–1 and 5–2 Part 6 Consumer Behavior and Marketing Regulation Chapter 20- Marketing Regulation and Consumer Behavior Appendix A Consumer Research Methods Appendix B Consumer Behavior Audit [https://www.mheducation.co.in/consumer-behavior-building-marketing-strategy-9789355321503-india]
520			_aThis edition of Consumer Behavior: Building Marketing Strategy continues its emphasis on marketing strategies influenced by culture, values, demography, and society. The primary purpose of this text is to provide students with a usable, managerial understanding of consumer behavior. The book is based on the belief that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. Updated with strategy-based examples throughout and an integration of ethics and consumer insights in the text and cases, this text provides updated sneak-peak into the subject area. Key Features • New! Sections on generation alpha, showrooming, webrooming, government regulations and online marketing to children, etc. • New! Multiple global examples including many on India and other countries woven into the text • New! Fourteen section-end cases on prominent global organizations such as IKEA, United Airlines, Nissan, McDonald’s, etc. • New! Nine consumer insights on topics such as glocalization, segmentation of Gen Y market, online marketing, etc. • Updated tables, charts, and data across the chapters with Indian context and cases infused (https://www.mheducation.co.in/consumer-behavior-building-marketing-strategy-9789355321503-india)
650			_aConsumer behavior
650			_aMarketing
700			_aMotherbaugh, David L. _9656
700			_aMookerjee, Amit _9657
942			_2ddc _cBK
999			_c7269 _d7269