| 000 | 02240nam a22002177a 4500 | ||
|---|---|---|---|
| 005 | 20240829141639.0 | ||
| 008 | 240829b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9780199239009 | ||
| 082 |
_a658.872 _bGAY |
||
| 100 |
_aGay, Richard _917730 |
||
| 245 |
_aOnline marketing: _ba customer led approach |
||
| 260 |
_aNew Delhi _bOxford University Press _c2007 |
||
| 300 | _axv, 538 p. | ||
| 365 |
_aINR _b499.00 |
||
| 500 | _aTable of content: 1Principles and Drivers of the New Marketing Environment 2Strategy and Models for the Virtual World 3Online Marketing Planning Issues 4Online Marketing Research - Principles and Practice 5Online Buyer Behaviour 6Positioning for Traffic and Profit. Search Engine Optimisation 7Permission and Personalisation Online 8Website Development - Design and Content 9The Online Product 10Pricing Issues on the Web 11Online Communication Tools 12Online Distributuion and Procurement 13Online Marketing Legal Issues [https://www.oxford.co.za/book/9780199265855-online-marketing] | ||
| 520 | _aOnline Marketing: A Customer Led Approach provides an excellent and stimulating balance between theory and practice by recognising the advantages and drawbacks of doing business online. The text is deeply embedded in traditional marketing concepts and examines their evolution as we understand more from online customer experiences. The authors believe that, despite the availability of new online tools, the customer should remain the central focus in all transactions and experiences. Supported by contemporary mini-cases, case studies and expert opinion from leading practitioners, the text comprehensively covers: the changing online environment online planning and evolving business models application of ICT to achieve marketing objectives changing online elements of the marketing mix legal aspects impacting on online marketers Online Marketing: A Customer-Led Approach thus provides a comprehensive account of the most up-to-date issues facing the developing world of internet marketing. (https://www.oxford.co.za/book/9780199265855-online-marketing) | ||
| 650 | _aInternet marketing | ||
| 700 |
_aCharlesworth, Alan _91026 |
||
| 700 |
_aEsen, Rita _917731 |
||
| 942 |
_2ddc _cBK |
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| 999 |
_c7266 _d7266 |
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