000			01968nam a22002177a 4500
005			20240829140219.0
008			240829b |||||||| |||| 00| 0 eng d
020			_a9788131517123
082			_a658.872 _bHAN
100			_aHanson, Ward A _917727
245			_aInternet marketing and e-commerce
260			_aDelhi _bCengage Learning India Private Limited _c2007
300			_axii, 642 p.
365			_aINR _b00.00
500			_aTable of content: PART I: FOUNDATIONS. 1. Introduction. 2. A Digital World. 3. Networks. 4. Individuals Online. PART II: ESSENTIAL SKILLS. 5. Web Business Models. 6. Online Branding. 7. Usability, Credibility, Persuasion. 8. Traffic Building. 9. Personalization. 10. Creating Commitment. 11. Innovation and the Net. 12. Pricing in an Online World. PART III: e-COMMERCE. 13. Internet Retailing. 14. Consumer Channels. 15. B2B eCommerce. 16. Online Research. 17. Organizing for Online Marketing. [https://www.cengage.co.in/book-list/print/internet-marketing-and-e-commerce-hy]
520			_a'The second edition of Principles of Internet Marketing continues where the previous edition left off, emphasizing rigor not hype, illustrating leading practices by leading companies, showing how extensive use of research results to support conclusions, and finally pays close attention to what is unique about online marketing. The new edition continues to show how the Internet is creating value for customers and profits for companies, and most importantly, it shows how Internet Marketing fits into the rest of an organization's marketing strategy. Reflecting the lessons of the last few years, Principles of Internet Marketing looks at Internet marketing by traditional large companies, small business, and online startups. (https://www.cengage.co.in/book-list/print/internet-marketing-and-e-commerce-hy)
650			_aInternet marketing
650			_aMarketing Internet _917728
700			_aKalyanam, Kirthi _917729
942			_2ddc _cBK
999			_c7265 _d7265