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_aHandbook of advances in marketing in an era of disruptions: _bessays in honour of Jagdish N. Sheth |
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| 260 |
_aNew Delhi _bSaga Publications India Pvt Ltd _c2019 |
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| 300 | _axxxix, 650 p. | ||
| 365 |
_aINR _b1925.00 |
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| 500 | _aTable of content: Part I: Rethinking and Re-envisioning Marketing Chapter 1: Reimagine Marketing Chapter 2: Daring to Understand and Change Thinking Chapter 3: Envisioning Marketing Advances in an Era of Disruptions: A Bottom-up Perspective from Subsistence Marketplaces Chapter 4: Advancing the Study of Marketing's Impacts on Society Chapter 5: Should Government Regulate Questionable Goods and Services? Chapter 6: The Historical Roots of Marketing's Badge of Infamy Part II: Marketing for a Better World Chapter 7: Environmental Sustainability Innovations, Sustainability Stakeholders and the Triple Bottom Line Chapter 8: Building Sustainable and Socially Impactful Businesses at the Base of the Pyramid Chapter 9: From Bystanders to Owners: Marketing Sustainability Ownership to Stakeholders to Secure Our Future Well-being Chapter 10: Sustainability as a Key Component of Marketing Strategy: A Societal Approach Chapter 11: Pioneering Research on Sustainability Part III: Managing Marketing in a Turbulent World Chapter 12: Organizing Marketing for an Era of Digital Turbulence Chapter 13: Harnessing Disruptions for Marketing Strategies Chapter 14: Economic Tremors and Earthquakes: Sharing, the Sharing Economy, Crowdfunding, Cryptocurrencies and DAOs Chapter 15: Funding by the Masses: Crowdfunding Platforms and Their Disruption of Traditional Marketing Functions Chapter 16: Customer Journey Modelling: An Integrated Approach to Quantify the Importance, Contribution and Efficiency of Paid, Owned and Earned Media Chapter 17: Increasing Marketing's Impact: Making Everyone a Marketer Part IV: Enhancing Customer Experience and Value Chapter 18: Innovating the Customer Experience Chapter 19: Customer Centricity in the Digital Age: Rediscovering Value Chapter 20: The Contextual Nature of Value in Use Chapter 21: Value-based Marketing in Business-to-Business Markets: Foundation, Logic and Proposal for a Generic Process Chapter 22: The 4 As of Marketing Framework and Social Network Platforms Chapter 23: Value of Outsourcing Sales and Marketing by CPG Companies in the Age of Retail Disruptions Part V: Understanding and Managing Customers Chapter 24: Organizational Buying Behaviour: Where We Have Been and Where We Need to Go In Chapter 25: Practical Tools and Frameworks for Customer Management in Business Marketing Chapter 26: Interactivity and International Business Chapter 27: Are You Ready for Relationship Marketing? It Is a Business Challenge Chapter 28: Trust in Persons, Organizations and Systems Chapter 29: Can Brand Custodians Cope with Fake News? Marketing Assets in the Age of Truthiness and Post-fact Part VI: Marketing Technologies, Analytics and Research Methods Chapter 30: The Evolution of Marketing Technology Chapter 31: Influence of Technology and Data on Customized Marketing Strategy Chapter 32: How and Why Artificial Intelligence, Mixed Reality and Blockchain Technologies Will Change Marketing We Know Today Chapter 33: Contemporary Disruptions in the Realm of Research Methods in Marketing Chapter 34: The Two Stars of Marketing Analytics: Automated and Directed Systems Chapter 35: Modelling Choice of Multiple Items Chapter 36: Integrating Social Media in Marketing Research Courses Part VII: Pushing the Frontiers of Marketing Discipline Chapter 37: Seating Gigerenzer, Gladwin, McClelland, Sheth and Simon at the Same Table: Constructing Workbench Theories of Decision Processes That Predict Outcomes Accurately Chapter 38: International Marketing as a Discipline Chapter 39: The Next Frontier in Marketing: Self-sustaining Marketing, Society and Capitalism through Collaborative Yet Disruptive Partnerships Chapter 40: Conscious Marketing: Meaning and Application Part VIII: Jagdish Sheth: Impact, Views and Tributes Chapter 41: Musings on the Past, Present and Future: An Interview with Jag Sheth Chapter 42: Young Jagdish: A Tribute to His Early Years Chapter 43: I Am Standing; No, I Do Not Use Grecian Formula; No, I Am Not an International Grad Student: An Essay in Appreciation of Jag Sheth Chapter 44: Jagdish Sheth: Evangelizing in and about Emerging Markets Chapter 45: A Personal Tribute to Jagdish N. Sheth Chapter 46: Multiplicative 4 Ps That Characterize Jag Sheth Chapter 47: Reflections on Jagdish Sheth: A Marketing Role Model Chapter 48: Jagdish Sheth: Heart of Marketing Chapter 49: A Personal Tribute to Jagdish Sheth for His 80th Birthday Chapter 50: Jag Sheth: Thanks to a True Giant! Chapter 51: Some of My Background with Jagdish Sheth Chapter 52: A Tribute to Jag Sheth: An Extraordinary, One-of-a-Kind Career Chapter 53: Jag the Compassionate Master Academic Chapter 54: Jag Sheth: Tribute to a Game Changer Chapter 55: Jag Sheth: A Blessed Man and an Amazing Role Model Chapter 56: Tribute to a Timeless Scholar with a Brilliant Mind and a Bountiful Heart Chapter 57: Why Do I Admire Jag Sheth? Chapter 58: Jagdish Sheth: A Living Legend, My Guru, Mentor and Benevolent Benefactor Chapter 59: Jagdish Sheth: Scholar, Innovator, Mentor and Philanthropist Chapter 60: A Tribute to Professor Jagdish Sheth: A Consummate Marketer Chapter 61: Jag Sheth: A Friend, Guide, Mentor and Father Figure Chapter 62: Dr Jagdish N. Sheth: A Servant Leader Scholar, Helpful Scholar, Energetic Scholar, Teacher Scholar and Humble Scholar Chapter 63: Jagdish Sheth: The Jaguar of Marketing Chapter 64: Jagdish Sheth: A Statement of Personal Impact and Appreciation [https://sk.sagepub.com/books/handbook-of-advances-in-marketing-in-an-era-of-disruptions) | ||
| 520 | _aWe are in an era of massive disruptions in markets, media, management approaches and business models. These disruptions are being caused by rapid technological changes on the one hand and tectonic shifts in customer preferences and societal behaviour on the other. Marketing knowledge and practices have to advance at a significantly higher pace to address the changing context of market behaviour. Handbook of Advances in Marketing in an Era of Disruptions is meant to share ideas and new knowledge that are relevant to this world of disruptions. Leading scholars from around the world, who have keenly observed the changing market environment, business policies, parameters, theories, methods and practices, have put forth their theses on how marketing thinking needs to evolve to keep pace with the market reality. (https://sk.sagepub.com/books/handbook-of-advances-in-marketing-in-an-era-of-disruptions) | ||
| 650 | _aMarketing | ||
| 650 | _aMarketing management | ||
| 700 | _a[Parvatiyar, Atul] | ||
| 700 |
_a[Sisodia, Rajendra] _917163 |
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_2ddc _cBK |
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