| 000 | 00665nam a2200217 4500 | ||
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| 005 | 20240806150936.0 | ||
| 008 | 240806b |||||||| |||| 00| 0 eng d | ||
| 020 | _a1557384274 | ||
| 082 |
_a658.827 _bRAN |
||
| 100 |
_aRandazzo, Sal _917493 |
||
| 245 |
_aMythmaking on Madison avenue _bhow advertisers apply the power of myth & symbolism to create leadership brands |
||
| 260 |
_aChicago _bProbus Publishing Company _c1993 |
||
| 300 | _axiii, 289 p. | ||
| 365 | _b0.00 | ||
| 520 | _a | ||
| 650 |
_aBrand name products _9335 |
||
| 650 |
_aLeadership brands _917494 |
||
| 650 |
_aNew brand products--Management _917495 |
||
| 650 | _aMarketing | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c7135 _d7135 |
||