000			00976nam a22001817a 4500
005			20240805194845.0
008			240805b |||||||| |||| 00| 0 eng d
020			_a8125907394
082			_a658.827 _bMOO
100			_aMoorthi, Y. L. R. _95382
245			_aBrand management: _bthe Indian context
260			_aNew Delhi _bVikas Publishing House Pvt. Ltd. _c1999
300			_axi, 171 p.
365			_aINR _b275.00
520			_aBridging the gap between theoretical aspects of brand management and the reality of the Indian Market, this crisp and compact book covers five essential topics including brand success, brand equity, brand extension, brand personality and brand repositioning. The book targets product/brand managers, senior and middle level marketing managers and postgraduate students of management. (https://www.vikaspublishing.com/books/business-economics/marketing/brand-management/9788125914273/)
650			_aBrand name products _9335
942			_2ddc _cBK
999			_c7130 _d7130