000			01374nam a22002177a 4500
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008			240730b |||||||| |||| 00| 0 eng d
020			_a0142001902
082			_a658.827 _bBED
100			_aBedbury, Scott _98009
245			_aA new brand world: _b8 principles for achieving brand leadership in the twenty-first century
260			_aNew York _bPenguin Group _c2003
300			_axix, 220 p.
365			_aUSD _b15.00
520			_aWhat does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game. (https://www.penguinrandomhouse.com/books/286447/a-new-brand-world-by-scott-bedbury-and-stephen-fenichell/)
650			_aBrand name products _9335
650			_aBrand management
650			_aNew products--Management _95346
700			_aFenichell, Stephen _917449
942			_2ddc _cBK
999			_c7120 _d7120