| 000 | 00584nam a22001937a 4500 | ||
|---|---|---|---|
| 005 | 20240719110401.0 | ||
| 008 | 240719b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781557384287 | ||
| 082 |
_a658.827 _bMAR |
||
| 100 |
_aMarconi, Joe _917354 |
||
| 245 |
_aBeyond branding: _bhow savvy marketers build brand equity to create products and open new markets |
||
| 260 |
_aCambridge _bProbus Publishing Company _c1993 |
||
| 300 | _axvi, 213 p. | ||
| 365 | _b0.00 | ||
| 520 | _a | ||
| 650 | _aBrand management | ||
| 650 |
_aBrand products--New market opening _917355 |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c7072 _d7072 |
||