| 000 | 00613nam a22002057a 4500 | ||
|---|---|---|---|
| 005 | 20240718172539.0 | ||
| 008 | 240718b |||||||| |||| 00| 0 eng d | ||
| 020 | _a8175541091 | ||
| 082 |
_a658.827 _bKAP |
||
| 100 |
_aKapferer, Jean-Neol _917350 |
||
| 245 |
_aStrategic brand management: _bcreating and sustaining brand equity long term |
||
| 250 | _a2nd | ||
| 260 |
_aNew Delhi _bKogan Page India Private Limited _c2007 |
||
| 300 | _a443 p. | ||
| 365 |
_aINR _b395.00 |
||
| 520 | _a | ||
| 650 |
_aMaterials and brand management _917351 |
||
| 650 |
_aBrand name products - Management _9333 |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c7070 _d7070 |
||