000 01443nam a22002177a 4500
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020 _a9788184001488
082 _a658.406
_bGHO
100 _aGhosh, Atanu
_917266
245 _aStrategies for growth:
_bhelp your business move up the ladder
260 _aGurgaon
_bPenguin Random House India Pvt. Ltd.
_c2010
300 _axv, 193 p.
365 _aINR
_b399.00
490 _aIIM Ahmedabad Books
520 _aEvery organization—small or large, managed professionally or by a family—wants to grow. Strategies for Growth explores the different expansion strategies companies adopt, and the management and marketing challenges they face along the way. Amply illustrated with business experiences from the Indian context—such as those of Bharti Airtel, Amul, GE, Infosys, Compaq, and HP—this book tells you all you need to know to make the best decision for your company. The IIM Ahmedabad Business Books bring key issues in management and business to a general audience. With a wealth of information and illustrations from contemporary Indian businesses, these non-academic and user-friendly books from the faculty of IIM Ahmedabad are essential corporate reading. (https://www.penguin.co.in/book/iima-strategies-for-growth/)
650 _aOrganizational change
650 _aBusiness planning
650 _aStrategic planning
942 _2ddc
_cBK
999 _c7044
_d7044