000			01728nam a22002177a 4500
005			20240712171938.0
008			240712b |||||||| |||| 00| 0 eng d
020			_a9788126526192
082			_a658.8 _bKOT
100			_aKotler,Philip
245			_aMarketing 3.0: _bfrom products to customers to the human spirit
260			_aNew Delhi _bWiley India Pvt. Ltd. _c2010
300			_axv, 188 p.
365			_aINR _b495.00
490			_aTimes Business Series
520			_aThe new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S. C. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing. (https://www.wiley.com/en-in/Marketing+3.0%3A+From+Products+to+Customers+to+the+Human+Spirit-p-9780470609798)
650			_aMarketing management
700			_aKartajaya, Hermawan _97363
700			_aSetiawan, Iwan _97364
942			_2ddc _cBK
999			_c7042 _d7042