000			01293nam a22001937a 4500
005			20240712163145.0
008			240712b |||||||| |||| 00| 0 eng d
020			_a9788184003857
082			_a658.812 _bMAL
100			_aMall, Damodar _917262
245			_aSupermarketwala: _bsecrets to winning consumer India
260			_aGurgaon _bRandom House India _c2014
300			_axxx, 290 p.
365			_aINR _b299.00
520			_aupermarketwala, Damodar Mall’s intriguing and revelatory debut book, answers these questions and much more. Damodar, in Supermarketwala, provides the very basics for the growth of modern retail and consumerism in India, through interesting and carefully studied consumer behaviour, an art that few in his domain possess. Supermarketwala, is intended to be the go-to book for all consumer business enthusiasts and readers alike, who wish to understand how and why we as consumers behave in a certain manner at different places. These insights, which are the analyses of the sector so far, could become the pillars for shaping successful consumer products and retail businesses in the huge consumer economy that India will soon be. (https://www.penguin.co.in/book/supermarketwala/)
650			_aMarketing
650			_aConsumer behavior
942			_2ddc _cBK
999			_c7041 _d7041