000			01756nam a22001937a 4500
005			20240710163602.0
008			240709b |||||||| |||| 00| 0 eng d
020			_a9788172237745
082			_a338.064 _bMUS
100			_aMunshi, Porus _917236
245			_aMaking breakthrough innovation happen: _bhow eleven Indians pulled off the impossible
260			_aNoida _bHarperCollins Publishers _c2009
300			_axviii, 236 p.
365			_aINR _b295.00
520			_andia is known as a country not of innovation but of improvisation-or 'Jugaad', as they say in Hindi. But that has begun to change. We have enough examples in this country of people who have turned industry norms upside down to pull off the impossible in their fields. Eleven such case studies are featured in the book, including: Titan, which came out with the slimmest water-resistant watch in the world; Su-Kam, a power backup company that did not fit into an existing industry but ended up creating a new one; Shantha Biotech, which developed a low-cost Hepatitis-B vaccine and ushered in the biotechnology age in India; Trichy Police, which rewrote policing paradigms to nip extremism and crime in the bud, thus transforming the city. Through the breakthroughs achieved by these organizations, Porus Munshi shows that to do what is considered 'impossible' in your particular industry, you have to be subversive and think differently. In the process, if the existing business model needs to be turned on its head, then so be it! (https://www.harpercollins.com/products/making-breakthrough-innovation-happen-making-11-indians-pulled-off-theimpossible-porus-munshi?variant=32139659214882)
650			_a Business management
650			_aTechnological innovations
942			_2ddc _cBK
999			_c7026 _d7026