000			01478nam a22001937a 4500
005			20240709140813.0
008			240709b |||||||| |||| 00| 0 eng d
020			_a9780670999446
082			_a658.8 _bBIJ
100			_aBijapurkar, Rama
245			_aWe are like that only: _bunderstanding the logic of consumer India
260			_aNew Delhi _bPenguin Group _c2007
300			_axvii, 284 p.
365			_aINR _b00.00
520			_aTaking cues from economics, demography, history, culture, philosophy and good old common sense, Rama Bijapurkar makes sense of the complex and inscrutable Indian market-the many consumer Indias, their diverse and schizophrenic behaviour and the way to make your company’s fortune in this billion-plus market. Irreverent and insightful, this book answers the questions to twelve key facets of consumer India. Bijapurkar explains why the Indian consumer market is ‘like that only’, why it will not change in a hurry, and what it takes to develop a winning ‘made for India’ business strategy. C.K. Prahalad, author of The Fortune at the Bottom of the Pyramid, writes in the foreword to the book: ‘Rama has developed a very strong case for learning about India on its own terms before investing. This book is a critical read for anyone considering building a large presence for themselves in India.’ (https://www.penguin.co.in/book/we-are-like-that-only/)
650			_aConsumer _917216
650			_aLogic _917232
942			_2ddc _cBK
999			_c7021 _d7021