000			02680nam a22002057a 4500
005			20240709113937.0
008			240708b |||||||| |||| 00| 0 eng d
020			_a9781591844648
082			_a332.024 _bRIC
100			_aRichards, Carl _917214
245			_aThe behavior gap: _bsimple ways to stop doing dumb things with money
260			_aNew York _bPenguin Group _c2012
300			_axiv, 178 p.
365			_aUSD _b24.95
520			_aIt’s not that we’re dumb. We’re wired to avoid pain and pursue pleasure and security. It feels right to sell when everyone around us is scared and buy when everyone feels great. It may feel right-but it’s not rational.” -From The Behavior Gap Why do we lose money? It’s easy to blame the economy or the financial markets-but the real trouble lies in the decisions we make. As a financial planner, Carl Richards grew frustrated watching people he cared about make the same mistakes over and over. They were letting emotion get in the way of smart financial decisions. He named this phenomenon-the distance between what we should do and what we actually do-“the behavior gap.” Using simple drawings to explain the gap, he found that once people understood it, they started doing much better. Richards’s way with words and images has attracted a loyal following to his blog posts for The New York Times, appearances on National Public Radio, and his columns and lectures. His book will teach you how to rethink all kinds of situations where your perfectly natural instincts (for safety or success) can cost you money and peace of mind. He’ll help you to: • Avoid the tendency to buy high and sell low; • Avoid the pitfalls of generic financial advice; • Invest all of your assets-time and energy as well as savings-more wisely; • Quit spending money and time on things that don’t matter; • Identify your real financial goals; • Start meaningful conversations about money; • Simplify your financial life; • Stop losing money! It’s never too late to make a fresh financial start. As Richards writes: “We’ve all made mistakes, but now it’s time to give yourself permission to review those mistakes, identify your personal behavior gaps, and make a plan to avoid them in the future. The goal isn’t to make the ‘perfect’ decision about money every time, but to do the best we can and move forward. Most of the time, that’s enough.” (https://www.penguinrandomhouse.com/books/310366/the-behavior-gap-by-carl-richards/)
650			_aFinance, Personal
650			_aInvestments
650			_aPortfolio management
942			_2ddc _cBK
999			_c7019 _d7019