000			02078nam a22002177a 4500
005			20240709103638.0
008			240707b |||||||| |||| 00| 0 eng d
020			_a9781422171721
082			_a658.4063 _bANT
100			_aAnthony, Scott D _917201
245			_aLittle black book of innovation: _bhow it works, how to do it
260			_aBoston _bHarvard Business Review Press _c2012
300			_axii, 283 p.
365			_aUSD _b25.00
520			_aInnovation may be the hottest discipline around today--in business circles and beyond. And for good reason. Innovation transforms companies and markets. It's the key to solving vexing social problems. And it makes or breaks professional careers. For all the enthusiasm the topic inspires, however, the practice of innovation remains stubbornly impenetrable. No longer. In "The Little Black Book of Innovation," long-time innovation expert Scott D. Anthony draws on stories from his research and field work with companies like Procter & Gamble to demystify innovation. In his trademark conversational and lively style, Anthony presents a simple definition of innovation, breaks down the essential differences between types of innovation, and illuminates innovation's vital role in organizational success and personal growth. This unique hybrid of professional memoir and business guidebook also provides a powerful 28-day program for mastering innovation's key steps: (1) Finding insight, (2) Generating ideas, (3) Building businesses, and (4) Strengthening innovation prowess in your workforce and organization. With its wealth of illustrative case studies and vignettes from a range of companies around the globe, this engaging and potent playbook is a must-read for anyone seeking to turn themselves or their companies into true innovation powerhouses. (https://store.hbr.org/product/the-little-black-book-of-innovation-how-it-works-how-to-do-it/10430)
650			_aTechnological Innovations - Management
650			_aBusiness planning
650			_aNew products
650			_aSuccess in business
942			_2ddc _cBK
999			_c7014 _d7014