000			01558nam a22002057a 4500
005			20240722112942.0
008			240704b |||||||| |||| 00| 0 eng d
020			_a9780143065975
082			_a339.470954 _bBIJ
100			_aBijapurkar, Rama
245			_aWe are like that only: _bunderstanding the logic of consumer India
260			_b Penguin Random House India _aHaryana _c2009
300			_axvii, 294 p.
365			_aINR _b399.00
520			_aTaking cues from economics, demography, history, culture, philosophy and good old common sense, Rama Bijapurkar makes sense of the complex and inscrutable Indian market-the many consumer Indias, their diverse and schizophrenic behaviour and the way to make your company’s fortune in this billion-plus market. Irreverent and insightful, this book answers the questions to twelve key facets of consumer India. Bijapurkar explains why the Indian consumer market is ‘like that only’, why it will not change in a hurry, and what it takes to develop a winning ‘made for India’ business strategy. C.K. Prahalad, author of The Fortune at the Bottom of the Pyramid, writes in the foreword to the book: ‘Rama has developed a very strong case for learning about India on its own terms before investing. This book is a critical read for anyone considering building a large presence for themselves in India.’ (https://www.penguin.co.in/book/we-are-like-that-only/)
650			_aConsumers--India _917186
650			_aConsumption (Economics)--India _917187
650			_aConsumers
942			_2ddc _cBK
999			_c7008 _d7008