000			01227nam a22002057a 4500
005			20240704104719.0
008			221117b ||||| |||| 00| 0 eng d
020			_a9780231180481
082			_a658.15 _bDAM
100			_aDamodaran, Aswath _9181
245			_aNarrative and numbers: _bthe value of stories in business
260			_bNew York _aColumbia University Press _c2017
300			_aviii, 284 p.
365			_aINR _b0.00
520			_a How can a company that has never turned a profit have a multibillion dollar valuation? Why do some start-ups attract large investments while others do not? Aswath Damodaran, finance professor and experienced investor, argues that the power of story drives corporate value, adding substance to numbers and persuading even cautious investors to take risks. In business, there are the storytellers who spin compelling narratives and the number-crunchers who construct meaningful models and accounts. Both are essential to success, but only by combining the two, Damodaran argues, can a business deliver and sustain value.
650			_aCorporations--Valuation _9680
650			_aNarrative inquiry (Research method) _910086
650			_aFeedback (Psychology) _910087
942			_2ddc _cBK
999			_c6990 _d6990