000			02425nam a2200217 4500
005			20240702104336.0
008			240702b |||||||| |||| 00| 0 eng d
020			_a9781578512300
082			_a658.155 _bZOO
100			_aZook, Chris _94538
245			_aProfit from the core: _ba return to growth in turbulent times
260			_aBoston _bHarvard Business School Press _c2001
300			_axiv, 186 p.
365			_aINR _b1600.00
520			_aWhen Profit from the Core was published in 2001, it became an international bestseller, helping hundreds of companies find their way back to profitable growth after the bursting of the Internet bubble. The 2007 global financial meltdown reaffirmed the perils of pursuing heady growth through untested strategies, as firms in industries from finance to retailing to automobiles strayed too far from their core businesses and suffered the consequences. In this updated edition of Profit from the Core, authors Chris Zook and James Allen show that a renewed focus on the core is more critical than ever as firms seek to rebuild their competitive advantage coming out of the downturn - and that a strong core will be the foundation for successful expansion as the economy recovers. Based on more than ten years of Bain & Company research and analysis and fresh examples from firms responding to the current downturn, the book outlines what today's executives and managers need to do now to revitalize their core, identify the next wave of profitable growth, and build on it successfully. Zook and Allen explain how companies can: Develop a strong, well-defined core and use it to establish a leadership position Follow the golden rule of strategy: discourage competitors from investing in your core Assess whether your core is operating at its full potential Uncover hidden assets in your core that provide the seeds for new growth Find a repeatable formula to apply core business strengths in adjacent markets Building on powerful and proven ideas to meet today's formidable business challenges, Profit from the Core is the back-to-basics strategy field guide no manager should be without. (https://store.hbr.org/product/profit-from-the-core-a-return-to-growth-in-turbulent-times/14655?sku=14655E-KND-ENG)
650			_aCorporations--Growth _95256
650			_aIndustrial management
650			_aCorporate profits _95255
700			_aAllen, James _98099
942			_2ddc _cBK
999			_c6978 _d6978