000			02199nam a2200217 4500
005			20240613143710.0
008			240613b |||||||| |||| 00| 0 eng d
020			_a9781576872048
082			_a658.827 _bROB
100			_aRoberts, Kevin _917066
245			_aLovemarks: _bthe future beyond brands
260			_aNew York _bPowerHouse Books _c2004
300			_a221 p.
365			_aINR _b0.00
520			_a“Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What’s needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks.” —Tom Peters Tom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as “brilliant.” He also announced it as the “Best Business Book” published in the first five years of this century. Now translated into fourteen languages, with more than 150,000 copies in print, Lovemarks is back in a revised edition featuring a new chapter on the peculiarly human experience of shopping. The new chapter, “Diamonds in the Mine,” is an insightful collection of ideas for producers and consumers, for owners of small stores and operators of superstores. So forget making lists! Shopping, says Kevin Roberts, is an emotional event. With this as a starting point, he looks at the history of shopping and how it has changed so dramatically over the last ten years. Using the Lovemark elements of Mystery, Sensuality, and Intimacy, Roberts delves into the secrets of success that can be used to create the ultimate shopping experience. (https://powerhousebooks.com/books/lovemarks-the-future-beyond-brands-expanded-edition/)
650			_aBrand name products--Marketing _917067
650			_aBrand name products--Forecasting _917068
650			_aAdvertisement--Brand name products _917069
650			_aTrademarks _917070
942			_2ddc _cBK
999			_c6944 _d6944