000			03084nam a22001937a 4500
005			20240604105011.0
008			240604b |||||||| |||| 00| 0 eng d
020			_a9781447252276
082			_a153.42 _bGOV
100			_aGovindarajan, Vijay _917044
245			_aBeyond the idea: _bsimple, powerful rules for successful innovation
260			_aLondon _bPan Macmillan _c2013
300			_axiv, 178 p.
365			_aGBP _b12.99
520			_aA short, powerful one-stop guide to managing innovation and change, from the New York Times bestselling authors of Reverse Innovation All companies, whether small or global, need to innovate in order to survive. But innovation often falters at the idea stage, because companies are focused on efficient performance and are unwilling or unable to devote resources to new ideas. Vijay Govindarajan and Chris Trimble are recognized as the world’s leading researchers and teachers of innovation. In Beyond the Idea, they distill more than a decade of research and insight into one practical, hands-on book designed for executives, managers, consultants, project leaders, and teams charged with making innovation work. In concise chapters and specific examples, Beyond the Idea: All companies, whether small or global, need to innovate in order to survive. But innovation often falters at the idea stage, because companies are focused on efficient performance and are unwilling or unable to devote resources to new ideas. Vijay Govindarajan and Chris Trimble are recognized as the world’s leading researchers and teachers of innovation. In Beyond the Idea, they distill more than a decade of research and insight into one practical, hands-on book designed for executives, managers, consultants, project leaders, and teams charged with making innovation work. In concise chapters and specific examples, Beyond the Idea: Describes the three models of innovation Demonstrates how to execute each Distinguishes between Performance—which emphasizes repeatable success, maximizing profits, minimizing resources, and focusing on today’s customer—and Innovation, which requires risk, new resources, a dedicated team, and focus on new customers. Beyond the Idea is an essential book for any business reader or company: a short, accessible, read-at-one-sitting guide that offers invaluable advice from the two leading experts in the field. Describes the three models of innovation Demonstrates how to execute each Distinguishes between Performance—which emphasizes repeatable success, maximizing profits, minimizing resources, and focusing on today’s customer—and Innovation, which requires risk, new resources, a dedicated team, and focus on new customers. Beyond the Idea is an essential book for any business reader or company: a short, accessible, read-at-one-sitting guide that offers invaluable advice from the two leading experts in the field. (https://www.panmacmillan.co.in/bookdetail/9781447252276/BEYOND-THE-IDEA/1857/36)
650			_aIdea _917045
700			_aTrimble, Chris _917046
942			_2ddc _cBK
999			_c6924 _d6924