| 000 | 00497nam a22001817a 4500 | ||
|---|---|---|---|
| 005 | 20240603181531.0 | ||
| 008 | 240603b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9780761958765 | ||
| 082 |
_a658.87 _bMER |
||
| 100 |
_aMercer, David _917041 |
||
| 245 |
_aMarketing strategy: _bthe challenge of the external environment |
||
| 260 |
_aLondon _bSage Publications Ltd _c1998 |
||
| 300 | _aviii, 325 p. | ||
| 365 |
_aGBP _b19.99 |
||
| 520 | _a | ||
| 650 | _aMarketing--Management | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c6922 _d6922 |
||