000			01747nam a2200181 4500
005			20240528150350.0
008			240528b |||||||| |||| 00| 0 eng d
020			_a9780241363669
082			_a685.87 _bTZU
100			_aTzuo, Tien _917027
245			_aSubscribed: _bwhy the subscription model will be your company's future - and what to do about it
260			_aUK _bPenguin Random House _c2018
300			_aviii, 246 p.
365			_aINR _b699.00
520			_aToday's consumers prefer the advantages of access over the hassles of ownership. It's not just internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you need to master the transition to the subscription model. Adapting to the subscription economy takes more than just deciding to sell subscriptions instead of products. You'll have to reinvent your company from the inside out -- from your accounting to your entire IT architecture. No matter how large or small your company, Subscribed gives you a practical, step-by-step framework to rebuild your business around a customer-centric, recurring revenue model.In ten years, we'll be subscribing to everything: information technology, transportation, retail, healthcare, even housing. Informed by insights straight from the servers of Zuora, the world's largest subscription finance platform, Subscribed is the book that explains how this shift really works -- and how business leaders can prepare and prosper. (https://www.penguin.co.uk/books/311092/subscribed-by-weisert-tien-tzuo-and-gabe/9780241363669)
650			_aSubscription economy _917028
942			_2ddc _cBK
999			_c6910 _d6910